The label is a McGuffin. It’s just a tool to propel us into the next zone. There aren’t that many things left that haven’t already been done, especially with music. I’m interested in ideas that can shake us all up.
"Let's think the unthinkable. Let's do the undoable. Let's prepare to grapple with the ineffable itself and see if we may not eff it, after all."
– Douglas Noel Adams.
Time lapse of Hitchcock’s Rear Window